It’s been three years since the inception of CRANIUM and we’ve really used this time to find out who we are and what we stand for. Yes, we make clothes, but that’s only an extension of the culture we’re trying to help build. The youth have been misguided, a vision doesn't become a reality overnight. It takes late nights, countless hours of dedication, and a strong mindset to get through all of the struggles and failures that come with this lifestyle. Nevertheless, you have to protect your vision at all costs and block out all negativity and doubts. Everyone won't relate, but CRANIUM is for the few who make sacrifices, take major risks, and remain loyal to the real ones around them.
As we head into the new year, with whatever you do, forget all the haters and make it happen yourself.